Hello , I'm Parag Borse, a creative designer specializing in UI/UX Design at New York Institute of Technology, as well as graphic design, video production, and digital storytelling, based in New York. Explore my work and see ideas come to life!
Parag Borse
Phone No.: +1 (201) 275-8614
Email Address: borsep90@gmail.com, pborse@nyit.edu
Address: Jersey City,USA
UI UX
Designed intuitive, user-friendly interfaces for web and mobile applications, enhancing user experience and engagement.
Graphic Design
Created visually compelling designs for branding, marketing materials, social media, and digital platforms. Developed logos, brochures, banners, and advertisements that aligned with brand identity and business objectives.
Web Design
I design visually stunning, user-friendly websites that are responsive, intuitive, and built to enhance brand engagement.
Video Production
Produced, edited, and optimized high-quality videos for marketing, social media, and brand storytelling.
Web Design
Type
HTML template
Category
Real Estate
Role
UI/UX designer
Client
Sellworth
Sellworth is a professional company that provides complete real estate mandate solutions. Sellworth Realspace had an idea when they came to me, but they lacked a digital platform to present it. Their proficiency in real estate sales and marketing required a platform that was powerful, user-friendly, and streamlined. I began by conducting research to learn about their audience, competition, and brand. Every component, from high-fidelity designs to wireframes, was created to improve comprehension and interaction. A clear design, eye-catching graphics, and easy navigation made their services come to life. Following extensive testing, the website went live, attracting customers and increasing engagement right away. Sellworth's position in the real estate sector was cemented when what started as an idea evolved into a dynamic digital identity.
Website link : www.sellworth.co.in
Dimora Glass
Dimora Glass needed a website that matched the elegance and quality of their premium glass solutions. Their online presence lacked a modern touch, making it difficult for clients to explore their offerings. I crafted a sleek, user-friendly website with high-quality visuals, intuitive navigation, and a dedicated portfolio to showcase their expertise. Optimized for speed and SEO, the site enhanced engagement and increased client inquiries. The result? A sophisticated digital presence that truly reflects Dimora Glass’s craftsmanship and innovation.
Website link : www.dimoraglass.in
POSTPRO
Title
POSTPRO
Subtitle
Streamlining Film Editing Workflows
Film production involves handling a wide range of video clips, audio files, visual effects, graphics, and more. As a film project grows in size and complexity, managing these assets becomes increasingly difficult without proper file organization systems. The current generation of production software often does not provide intuitive interfaces for managing large projects, leading to lost files, mismanagement of media, and inefficient workflows. This issue is further compounded in collaborative environments where multiple team members are working simultaneously.
Brand Identity
Post Pro aims to solve these challenges by providing an intuitive and efficient post-production management system. The logo represents a fusion of a film clapboard, a message notification, and the letter "P," symbolizing seamless communication and structured workflows in film editing.
Design Elements
Color Palette
Black Magic – Represents professionalism and depth.
Taxi Yellow – This signifies creativity, energy, and emphasis.
Clean White – Stands for clarity and simplicity.
Typography
Stafford Serial Regular (1st Lead) – A strong and professional typeface typically used to write scripts.
Poppins Family (2nd Lead) – A modern, approachable font for readability.
iTablaPro
iTablaPro is an electronic tabla and tanpura (drone) player for iPhone and iPod Touch. Its user interface has remained unchanged since its creation, and the goal is to refresh its design while preserving the existing user experience.
Final Prototypes
Multiple design iterations were explored for each screen, and the most effective elements were integrated to create the final versions
Pingpet
The "Pingpet" app will help owners to track down their pets if and when they wander off from their houses or are delebrately abandoned. With a future integration of health tracking for all the animals big and small
Problems
⦿ Household pets sometimes may get lost or run away from their homes. And therefore many a times they get abandoned for days maybe even years, with absolute no clue about their wearabouts
⦿ Not just domestic pets but also stray animals from NGO's get lost.
⦿ Lost pets have a potential possibiltiy of getting abused by some people which we dont have a clue about unless the footage is being captured through cctvs or even random pedestrians.
Aim and objectives
AIM - The goal is to notify the location and health status of the pets or stray animals to their respective owners, weather it be NGO's or Vet's. The fundamental issue of "animal disappearance" will be resolved. Objective: To reduce animal cruelty and animal abandonement by people and save animals.
HRMANS
Managing human resources efficiently is crucial for any organization, yet many businesses struggle with outdated or fragmented HR systems. Traditional HR management often involves manual record-keeping, multiple spreadsheets, and time-consuming administrative tasks, leading to inefficiencies and errors.
How Hrmans Solves These Issues
Hrmans is designed to address these challenges by providing an all-in-one HR management system that automates attendance tracking, hiring, payroll, and employee record management. It offers real-time analytics, ensures compliance, and enhances efficiency, allowing HR teams to focus on strategic growth rather than administrative burdens.
User Research
The research phase focuses on understanding the pain points, needs, and expectations of HR professionals, employees, and financial teams who interact with the system daily.
The research identified several pain points, such as:
⦿ Lack of a centralized dashboard for HR tasks.
⦿ Difficulty in tracking employee attendance, payroll, and leaves.
⦿ Poor communication and collaboration between HR and accounts teams.
⦿ Inefficient handling of expenses and invoices.
⦿ Limited employee engagement and motivation strategies.
MIT WPU
When I was a student at MIT WPU, I had the opportunity to design the official booklet for the School of Pharmacy. This booklet was later used for admissions and publicity purposes, serving as a key resource to showcase the school’s programs, facilities, and academic offerings. It was a valuable experience that allowed me to apply my design skills to a real-world project with a lasting impact.
Petrosstone
Petrosstone is a leading provider of high-quality engineered quartz, sintered stone, and other premium surface materials, catering to both residential and commercial projects. With a focus on innovation, durability, and aesthetics, Petrosstone offers a wide range of surface solutions that blend functionality with luxury. I contributed to their digital presence by creating social media creatives, helping to showcase their products and engage their audience effectively across various platforms.
Classic Publicity
I worked on social media ads for partnered clients with Classic Publicity, a well-known advertising agency. This included creating engaging digital campaigns and handling content for their internal page, Puneshor, to enhance their online presence and audience engagement. Through strategic visuals and targeted messaging, I helped amplify brand visibility and marketing impact across various platforms.
Sellworth
Sellworth Realspaces is a leading brokerage real estate firm specializing in helping clients buy, sell, and invest in properties. With a strong presence in the real estate market, Sellworth offers expert guidance and personalized services to ensure smooth and successful transactions. I had the opportunity to create social media festive creatives for Sellworth, enhancing their online visibility during key festive periods. Additionally, I worked on showcasing their partnerships with renowned real estate developers and companies, promoting their collaborations to reach a wider audience.
Video Production
Video Production
I have had the privilege of shooting across various industries for commercial purposes and marketing, both within the company and for clients around the world. My work spans a wide range of sectors, creating engaging visual content that resonates with audiences and elevates brand presence.
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You can click on the thumbnail to be redirected to the video and explore my contributions to these impactful projects.
The digital
journey
My education
2024 - 2025
Graduate Degree in UX/UI Design & Development
New York Institute of Technology2019-2023
Bachelor of Fine Arts in UX/UI Design | 7.4 cgpa
MIT World Peace University2016-2019
Diploma in Computer Science | 8.2 cgpa
Dr. D.Y. Patil School Of Engineering2016
Secondary School Certificate | 7.8 cgpa
Trinity School, IndiaWork experience
Jan 2025 - May 2025
New York Institute of Technology | Social Media Ambassador, in New York Institute of Technology
Sept 2024 - Dec 2024
New York Institute of Technology | Graduate Assistantship in Department of Digital Arts
Sept 2022 - Jun 2023
Sellworth | Graphic Designer & Video Production Head
Jul 2021 – Feb 2022
Brickfolio | Graphic Designer & Video Production Head
Sept 2020 – Mar 2021
Classic Publicity | Graphic Designer
Jul 2019 - Sept 2019
Folk Fitness, Intern Video Editor
My favourite tools
Photoshop
Figma
Illustrator
Sketch
Wordpress
Wix
Unity
Canva
DeepSeek
After Effect
Adobe Express
Adobe Firefly
Adobe Indesign
Chat GPT
Final Cut Pro
Procreate
Microsoft Office Excel
Microsoft Office Powerpoint
Microsoft Office Word
My client's stories
From day one, Parag infused Brickfolio’s social media with creativity and a unique voice, strengthening our audience connection. His passion and expertise left a lasting impact on our brand’s growth.
Parag was instrumental in transforming Petrostone’s digital presence, helping us reach international clients and build a strong brand identity. His expertise in social media and strategic marketing made a game-changing impact.
Parag was more than a social media expert—he was a true partner in Sellworth’s growth, bringing our vision to life. His creativity, strategy, and dedication left a lasting impact on our digital presence.
Parag designed a seamless, visually compelling website that perfectly reflects Dimora Glass’s brand identity. His expertise in design, branding, and strategy greatly enhanced our online presence.
My Clients
SellWorth
Altus
Brickfolio
Quant
IntraEdge
DI Mora
Kion Group
Swamini
MIT
Redaptive
Sustainability Initiatives
Petros Stone
Cafe Goodluck
Laxmi Naryan
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